According to Muddy Waters, "Quite naturally, I like a good-selling record. It wasn't to change his sound, it was a way to get it to that market." Ĭhess hoped the new albums would sell well among fans of psychedelic rock bands influenced by Muddy Waters and Howlin' Wolf. It was like a painting, and Muddy was going to be in the painting. The next project Chess conceived was Electric Mud, a psychedelic rock concept album Marshall later stated, "I came up with the idea of Electric Mud to help Muddy make money. The label's first release was the self-titled debut album of Rotary Connection, a psychedelic band.
In 1967, Marshall Chess formed Cadet Concept Records as a subsidiary of Chess Records. The 1960s saw Marshall Chess seeking to introduce Muddy Waters' music to a younger audience Chess Records, Waters' record label, founded by Marshall's father, Leonard Chess, released a series of compilation albums of Muddy Waters' older music repackaged with psychedelic artwork.
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